What is Certain?

What is Certain?


Certainty makes you feel good. You know what to expect and can make decisions based on the fact that you know what is going to happen. You can plan, take risks and invest all while being certain. The thing is, you can never truly be certain of external factors. This is why you must be certain of your own guiding principles to drive your actions.

If you are certain the economy will continue to grow, you can plan for growth. But what if the economy doesn’t grow and slides into a recession? Then your certain plans are demolished and you have to start over. Alternatively, if you are certain that you will provide the best service to your customers no matter what the external factors are, and your growth will multiply by these actions, it doesn’t matter what the economy is doing. You are living up to the principles you set and still serving your customers.

Now you may have to adjust some plans based on external factors. It’s not like you can completely insulate yourself from them, but if your internal guiding principles are set and don’t rely on what other people, economies, or industries are doing, you will set up yourself, and your customers, for success. When a plan based on your principles is foiled by external factors, all you have to do is come up with a new plan based on the same principles that take into consideration the current external climate. You are staying true to yourself all while being realistic.

So the only thing that is certain is your set of principles. They are not changed with the winds. They are not trends. They are not superficial. What they are, is what you believe in. Timeless qualities that will keep you steady in times of uncertainty.

Not sure what your principles are? Ask yourself these questions and form actionable principles based on your answers.

  • What is important to me?
  • What bothers me in the world?
  • How am I uniquely gifted to serve others?
  • If I lost everything, what would remain?