START YOUR BRAND TODAY
It’s never been easier to start a business. You can literally create anything you want at home and sell it online within a few days. Jewelry made from paperclips? Go for it. Turning scrap wood into hamster toys? There’s a market for that. You can quickly put these items on sale at places like eBay, Etsy or even your own website.
These types of bootstrapping actions are popular these days, and I’ve done my fair share of it. But how do you know if you’re moving your business in the right direction?
Stop Chasing Dollars
It can be tempting to simply look at dollars and decide if you’re moving forward. But dollars alone won’t provide the answers you need. What answers you ask? Well let’s look at some questions.
- What is the long term goal of the business (non-financial)?
- Who is interested in your products?
- What problem are you solving for your customers?
- What emotions are you trying to evoke in your customers?
These are the types of questions that are often overlooked in the early stages of a business*. It is unfortunate because they are very powerful. The answers to these questions lie in your brand and will give you certainty in where you are headed and how to get there.
Brand as Guide
You may be thinking “I set up my brand already, I have my logo, mission, vision and values set.” That’s a good start, but your brand is more than the outer coating your customers see. Your brand is the guiding light for your entire business strategy.
Well that seems pretty important right? Your every decision surrounding your business, customers, products and more should be guided by your brand. That’s a big topic, and luckily I have a brand course to take you through all of it.
While starting a business, you may be running in every direction trying to grow your business. What your brand can do is focus your efforts when you really need to narrow what you are working on. You have limited time in your day and need to focus on the most important things. With a solid brand, you will:
- Have a consistent message to your customers by knowing what to say, where to say it and when.
- Give your customers the exact experience you want them to have.
- Eliminate confusion for how you help your customers achieve their dreams, solve their problems and succeed.
Your brand will guide you through all of this. If you haven’t asked the above questions, then start there. That will get your mind working through some deep topics. It may take time to get to the answers, but when you do you’ll be happier, your customers will be more satisfied and your business soar.
*New businesses are often born out of necessity or evolve from a hobby so it’s easy to see why the mechanics would be defined before anything else.