0
  • No products in the cart.
0
  • No products in the cart.
  • Brand Analysis
  • Library
  • About
Meaning from a Lack of Sense

Meaning from a Lack of Sense

  • May 06
  • shand-n
  • Marketing

MEANING FROM A LACK OF SENSE What if you received a package at your front door? What if when you opened it, it contained a

Read More
  • 0
  • 0
Convey Trust Instead of Efficiency

Convey Trust Instead of Efficiency

  • April 29
  • shand-n
  • Customer Experience

CONVEY TRUST INSTEAD OF EFFICIENCY Customers want to trust a brand more than they want it to be efficient. Oh, yes it’s nice to have

Read More
  • 0
  • 0
How Does a Customer Know?

How Does a Customer Know?

  • April 22
  • shand-n
  • Products

HOW DOES A CUSTOMER KNOW? When looking at a pencil, does a person need instructions to know how to use it? The one end has

Read More
  • 0
  • 0
What Defines the Customer Experience

What Defines the Customer Experience?

  • April 15
  • shand-n
  • Customer Experience

WHAT DEFINES THE CUSTOMER EXPERIENCE? You may think the value of your product defines your customer’s experience or maybe it’s the speed of your service.

Read More
  • 0
  • 0
What is Certain?

What is Certain?

  • April 08
  • shand-n
  • Values and Principles

WHAT IS CERTAIN? Certainty makes you feel good. You know what to expect and can make decisions based on the fact that you know what

Read More
  • 0
  • 0
Efficiency at the Expense of Value

Efficiency at the Expense of Value

  • March 17
  • shand-n
  • Customer Experience

EFFICIENCY AT THE EXPENSE OF VALUE Efficiencies are great. In fact, I often spend time looking for ways to increase my productivity by cutting some

Read More
  • 0
  • 0
People Don't Buy What Makes Sense

People Don’t Buy What Makes Sense

  • February 18
  • shand-n
  • Customer Psychology

PEOPLE DON’T BUY WHAT MAKES SENSE People don’t buy things that make the most sense. They buy things that make them feel good. Case in

Read More
  • 0
  • 0
Top Services: Company1 & Company2

Do you Know Your Business’s Most Important Service?

  • June 01
  • shand-n
  • Core Brand Traits

DO YOU KNOW YOUR BUSINESS’S MOST IMPORTANT SERVICE? Customers need to know what service you offer and fast. The average attention span is now 8

Read More
  • 0
  • 0
1 … 3 4

Recent Posts

  • The Front Line Experience
  • Connecting with Customer Emotions
  • Clarity Produces Growth
  • Blockbuster Product or Brand as Guide?
  • Fire and Forget

Topics

  • Core Brand Traits
  • Customer Experience
  • Customer Psychology
  • Decisions
  • Employees
  • External Brand
  • Internal Brand
  • Marketing
  • Products
  • Serving
  • Values and Principles

Phone: (614) 636-0945

  • Brand Analysis
  • Library
  • About
  • Contact
  • Home

© 2020 Shandon North LLC. All Rights Reserved

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok