MEANING FROM A LACK OF SENSE What if you received a package at your front door? What if when you opened it, it contained a
CONVEY TRUST INSTEAD OF EFFICIENCY Customers want to trust a brand more than they want it to be efficient. Oh, yes it’s nice to have
HOW DOES A CUSTOMER KNOW? When looking at a pencil, does a person need instructions to know how to use it? The one end has
WHAT DEFINES THE CUSTOMER EXPERIENCE? You may think the value of your product defines your customer’s experience or maybe it’s the speed of your service.
WHAT IS CERTAIN? Certainty makes you feel good. You know what to expect and can make decisions based on the fact that you know what
EFFICIENCY AT THE EXPENSE OF VALUE Efficiencies are great. In fact, I often spend time looking for ways to increase my productivity by cutting some
PEOPLE DON’T BUY WHAT MAKES SENSE People don’t buy things that make the most sense. They buy things that make them feel good. Case in
DO YOU KNOW YOUR BUSINESS’S MOST IMPORTANT SERVICE? Customers need to know what service you offer and fast. The average attention span is now 8