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The Front Line Experience

The Front Line Experience

  • December 16
  • shand-n
  • Employees

THE FRONT LINE EXPERIENCE Happy with the results of the meeting, the senior leader had effectively persuaded everyone of the direction of the project. Drawing

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Connecting with Customer Emotions

Connecting with Customer Emotions

  • November 25
  • shand-n
  • Customer Psychology

CONNECTING WITH CUSTOMER EMOTIONS Comparing smart watches has stretched through the night. At last, the list was whittled down to two. An economical version and

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Clarity Produces Growth

Clarity Produces Growth

  • November 18
  • shand-n
  • External Brand, Internal Brand

CLARITY PRODUCES GROWTH “I don’t know what any of this means.” The woman thought as she looked over the branding materials. As a competent marketer,

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Blockbuster Product or Brand as Guide?

Blockbuster Product or Brand as Guide?

  • November 11
  • shand-n
  • Internal Brand

BLOCKBUSTER PRODUCT OR BRAND AS GUIDE? Office-Man looked around at the uncertain faces. He wasn’t so sure about the new direction himself. For 20 years

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Fire and Forget

Fire and Forget

  • November 04
  • shand-n
  • Decisions

FIRE AND FORGET Rubbing sore eyes, the developer finishes his day by scheduling the new release. It’s been a long few months of intense pressure

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Protect Your Culture

Protect Your Culture

  • October 28
  • shand-n
  • Employees

PROTECT YOUR CULTURE Walking into the office, you are particularly upbeat. Thinking about how much you can help your customers today has you in high

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Say No to Get to Yes

Say No to Get to Yes

  • October 21
  • shand-n
  • Decisions

SAY NO TO GET TO YES How many of the things you do in life move you closer to your goals? Are you spending hours

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SPEND MONEY TO MAKE MONEY

Spend Money to Make Money

  • October 14
  • shand-n
  • Marketing

SPEND MONEY TO MAKE MONEY We’ve all heard it said that you have to spend money to make money, but when it comes to marketing

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Get Back to Your Purpose

Get Back to Your Purpose

  • October 07
  • shand-n
  • Core Brand Traits

GET BACK TO YOUR PURPOSE Has the pandemic shifted your focus to a survival mentality? This is normal. So normal that many of us get

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Logo and Color Scheme

Logo and Color Scheme

  • September 30
  • shand-n
  • Internal Brand

LOGO AND COLOR SCHEME Is your brand more than a nice looking logo and color scheme? It should be. If not, you’re missing out. You’re

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Recent Posts

  • The Front Line Experience
  • Connecting with Customer Emotions
  • Clarity Produces Growth
  • Blockbuster Product or Brand as Guide?
  • Fire and Forget

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