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Connecting with Customer Emotions

Connecting with Customer Emotions

  • November 25
  • shand-n
  • Customer Psychology

CONNECTING WITH CUSTOMER EMOTIONS Comparing smart watches has stretched through the night. At last, the list was whittled down to two. An economical version and

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How We Paint Ourselves

How We Paint Ourselves

  • August 05
  • shand-n
  • Customer Psychology

HOW WE PAINT OURSELVES A History of Competition We all want to paint ourselves in the best light possible. Have you ever noticed how friends

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What Customers Want to Avoid

What Customers Want to Avoid

  • July 22
  • shand-n
  • Customer Psychology

WHAT CUSTOMERS WANT TO AVOID People say they want the best product, but what they really want is for a product to help them avoid

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Doing Good

Doing Good

  • July 01
  • shand-n
  • Customer Psychology

DOING GOOD Why Recycle? Have you ever started recycling and then suddenly stopped at some point later? My guess is the only reason you would

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Provide Control

Provide Control

  • May 20
  • shand-n
  • Customer Psychology

PROVIDE CONTROL Imagine placing an order with Amazon and no shipping time frame was provided. The product supplier simply said, “we’ll get it to you

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People Don't Buy What Makes Sense

People Don’t Buy What Makes Sense

  • February 18
  • shand-n
  • Customer Psychology

PEOPLE DON’T BUY WHAT MAKES SENSE People don’t buy things that make the most sense. They buy things that make them feel good. Case in

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