DESIGNING PERCEPTION How Our Brains Perceive Our brains are wired to take information in and extract meaning from it. Our brains are also wired to

VARIANCE IS A TROUBLEMAKER Variety is the spice of life. Or is it? It is true that new experiences can be exciting and make things

CONVEY TRUST INSTEAD OF EFFICIENCY Customers want to trust a brand more than they want it to be efficient. Oh, yes it’s nice to have

WHAT DEFINES THE CUSTOMER EXPERIENCE? You may think the value of your product defines your customer’s experience or maybe it’s the speed of your service.

EFFICIENCY AT THE EXPENSE OF VALUE Efficiencies are great. In fact, I often spend time looking for ways to increase my productivity by cutting some