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Designing Perception

Designing Perception

  • June 03
  • shand-n
  • Customer Experience

DESIGNING PERCEPTION How Our Brains Perceive Our brains are wired to take information in and extract meaning from it. Our brains are also wired to

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Variance is a Troublemaker

Variance is a Troublemaker

  • May 27
  • shand-n
  • Customer Experience

VARIANCE IS A TROUBLEMAKER Variety is the spice of life. Or is it? It is true that new experiences can be exciting and make things

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Convey Trust Instead of Efficiency

Convey Trust Instead of Efficiency

  • April 29
  • shand-n
  • Customer Experience

CONVEY TRUST INSTEAD OF EFFICIENCY Customers want to trust a brand more than they want it to be efficient. Oh, yes it’s nice to have

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What Defines the Customer Experience

What Defines the Customer Experience?

  • April 15
  • shand-n
  • Customer Experience

WHAT DEFINES THE CUSTOMER EXPERIENCE? You may think the value of your product defines your customer’s experience or maybe it’s the speed of your service.

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Efficiency at the Expense of Value

Efficiency at the Expense of Value

  • March 17
  • shand-n
  • Customer Experience

EFFICIENCY AT THE EXPENSE OF VALUE Efficiencies are great. In fact, I often spend time looking for ways to increase my productivity by cutting some

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