DOING GOOD Why Recycle? Have you ever started recycling and then suddenly stopped at some point later? My guess is the only reason you would
DESIGNING PERCEPTION How Our Brains Perceive Our brains are wired to take information in and extract meaning from it. Our brains are also wired to
VARIANCE IS A TROUBLEMAKER Variety is the spice of life. Or is it? It is true that new experiences can be exciting and make things
PROVIDE CONTROL Imagine placing an order with Amazon and no shipping time frame was provided. The product supplier simply said, “we’ll get it to you
CONVEY TRUST INSTEAD OF EFFICIENCY Customers want to trust a brand more than they want it to be efficient. Oh, yes it’s nice to have
WHAT DEFINES THE CUSTOMER EXPERIENCE? You may think the value of your product defines your customer’s experience or maybe it’s the speed of your service.
EFFICIENCY AT THE EXPENSE OF VALUE Efficiencies are great. In fact, I often spend time looking for ways to increase my productivity by cutting some
PEOPLE DON’T BUY WHAT MAKES SENSE People don’t buy things that make the most sense. They buy things that make them feel good. Case in