WHAT’S THE VALUE? “Didn’t you just buy that a month ago?” The woman asked. “Yes, but now I want the bigger one,” The man replied.
THE THING WITH CHOICES Choices are great and I am a big fan of how many we have in our lives. We can decide what
THE APPEAL OF EFFORT A Learned Behavior What does effort give us? In a word, results. For most things if you put effort in, you
HOW DOES A CUSTOMER KNOW? When looking at a pencil, does a person need instructions to know how to use it? The one end has