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Clarity Produces Growth

Clarity Produces Growth

  • November 18
  • shand-n
  • External Brand, Internal Brand

CLARITY PRODUCES GROWTH “I don’t know what any of this means.” The woman thought as she looked over the branding materials. As a competent marketer,

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In or Out?

In or Out?

  • September 16
  • shand-n
  • External Brand, Internal Brand

IN OR OUT? When you hear the word brand, do you think it relates to the external, customer facing side or the internal, process and

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Brand Slippage

Brand Slippage

  • September 09
  • shand-n
  • External Brand

BRAND SLIPPAGE “Congratulations! You’ve made it!” That could be the single worst combination of words for a business. Why, you ask? Because it sets complacency

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The Uniform

The Uniform

  • August 19
  • shand-n
  • External Brand

THE UNIFORM As I sat looking out the window allowing my mind to wander I noticed a moving truck come to a stop on the

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Call of the Brand

Call of the Brand

  • May 13
  • shand-n
  • External Brand

CALL OF THE BRAND Staring at the two laptops in front of you, you weigh the options. The more expensive HP has the exact same

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Recent Posts

  • The Front Line Experience
  • Connecting with Customer Emotions
  • Clarity Produces Growth
  • Blockbuster Product or Brand as Guide?
  • Fire and Forget

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