0
  • No products in the cart.
0
  • No products in the cart.
  • Brand Analysis
  • Library
  • About
Clarity Produces Growth

Clarity Produces Growth

  • November 18
  • shand-n
  • External Brand, Internal Brand

CLARITY PRODUCES GROWTH “I don’t know what any of this means.” The woman thought as she looked over the branding materials. As a competent marketer,

Read More
  • 0
  • 0
Blockbuster Product or Brand as Guide?

Blockbuster Product or Brand as Guide?

  • November 11
  • shand-n
  • Internal Brand

BLOCKBUSTER PRODUCT OR BRAND AS GUIDE? Office-Man looked around at the uncertain faces. He wasn’t so sure about the new direction himself. For 20 years

Read More
  • 0
  • 0
SPEND MONEY TO MAKE MONEY

Spend Money to Make Money

  • October 14
  • shand-n
  • Marketing

SPEND MONEY TO MAKE MONEY We’ve all heard it said that you have to spend money to make money, but when it comes to marketing

Read More
  • 0
  • 0
Get Back to Your Purpose

Get Back to Your Purpose

  • October 07
  • shand-n
  • Core Brand Traits

GET BACK TO YOUR PURPOSE Has the pandemic shifted your focus to a survival mentality? This is normal. So normal that many of us get

Read More
  • 0
  • 0
Logo and Color Scheme

Logo and Color Scheme

  • September 30
  • shand-n
  • Internal Brand

LOGO AND COLOR SCHEME Is your brand more than a nice looking logo and color scheme? It should be. If not, you’re missing out. You’re

Read More
  • 0
  • 0
What's the Value?

What’s the Value?

  • September 23
  • shand-n
  • Products

WHAT’S THE VALUE? “Didn’t you just buy that a month ago?” The woman asked. “Yes, but now I want the bigger one,” The man replied.

Read More
  • 0
  • 0
In or Out?

In or Out?

  • September 16
  • shand-n
  • External Brand, Internal Brand

IN OR OUT? When you hear the word brand, do you think it relates to the external, customer facing side or the internal, process and

Read More
  • 0
  • 0
Brand Slippage

Brand Slippage

  • September 09
  • shand-n
  • External Brand

BRAND SLIPPAGE “Congratulations! You’ve made it!” That could be the single worst combination of words for a business. Why, you ask? Because it sets complacency

Read More
  • 0
  • 0
Start Your Brand Today

Start Your Brand Today

  • September 02
  • shand-n
  • Core Brand Traits

START YOUR BRAND TODAY It’s never been easier to start a business. You can literally create anything you want at home and sell it online

Read More
  • 0
  • 0
Stick to Your Brand Guns

Stick to Your Brand Guns

  • August 26
  • shand-n
  • Internal Brand

 STICK TO YOUR BRAND GUNS It’s often easy to look at what competitors are doing and say to yourself “they look like they’re doing better

Read More
  • 0
  • 0
1 2

Recent Posts

  • The Front Line Experience
  • Connecting with Customer Emotions
  • Clarity Produces Growth
  • Blockbuster Product or Brand as Guide?
  • Fire and Forget

Topics

  • Core Brand Traits
  • Customer Experience
  • Customer Psychology
  • Decisions
  • Employees
  • External Brand
  • Internal Brand
  • Marketing
  • Products
  • Serving
  • Values and Principles

Phone: (614) 636-0945

  • Brand Analysis
  • Library
  • About
  • Contact
  • Home

© 2020 Shandon North LLC. All Rights Reserved